Web🕸️

I’ve worked on many websites in both English and Spanish over the years. Beyond writing and annotating manuscripts, I’ve collaborated with UX and art teams to hone my skills in content strategy, audience segmentation, SEO keywords, and more. Check out some of the sites I’ve worked on across this page.

Know More Sooner is a family planning resource from Myriad Genetics. While the original patient site helped parents-to-be learn about prenatal genetic testing, I wrote the healthcare provider site while at S50.

I encouraged providers to consider prenatal screening options from Myriad Genetics by:

  • Writing all pages of the microsite

  • Highlighting key data about what sets Myriad’s testing apart from other prenatal screens

  • Adapting 12+ clinical studies into accessible language and graphics for clinicians and doctors alike

  • Annotating and referencing claims made across the site

  • Incorporating client and regulatory feedback

See Know More Sooner

Book bans are preventing incarcerated people from accessing health education. My previous agency, Patients & Purpose, partnered with activists at The Claremont Project to create a women’s health textbook called Contrabanned.

My contributions were:

  • Advocating for and writing a “Know Your Rights” statement

  • Creating chapters about sexuality & gender, mental health, and cancer (download them here, or donate to the Prison Library Project for the entire book)

  • Reviewing the 100+ page book with the editorial team to ensure language was both accessible for a 4th-grade reading level and
    gender-inclusive

  • Writing the manuscript for the awards website

Contrabanned was Shortlisted for a Cannes Lion and recognized as Best Work for Good at the AdAge Creativity Awards.

Support CONTRABANNED

SansPeriod is a typeface that hides period education in punctuation. It was designed to secretly share facts about menstruation after Florida passed the “Don’t Say Period” law to ban sex education in public schools before the 9th grade.

I contributed by:

  • Writing the educational content in each of the periods that make up SansPeriod

  • Creating a TikTok explaining how the font works inspired by GRWM videos (punchline: how can you get ready without education?)

  • Developing publicity concepts with creatives at Patients & Purpose and activists at The Period Movement

SansPeriod was downloaded over 100,000 times and received honors from Webby Awards in the Responsible Innovation category.

Get more info on SansPeriod

Optune Lua is a wearable, FDA-approved device used together with chemotherapy and immunotherapy for adults with metastatic non-small cell lung cancer.

I helped the Optune Lua team with the site before launch by:

  • Developing the website manuscript by incorporating approved messaging from other assets

  • Collaborating with the UX and XD teams to make updates to the site map based on content changes

  • Taking part in regulatory reviews and revising website copy accordingly

  • Training junior copywriters on fact-checking and revising their annotations

  • Writing metadata and alt text for the site

Learn about Optune Lua

RID is a consumer healthcare brand that specializes in over-the-counter lice treatments. S50 was tasked with improving their website’s content strategy and creating new pages, which I supported by:

  • Applying SEO insights to develop the “Lice lessons” blog

  • Writing all of the “Lice lessons” blog posts

  • Updating the secondary messaging—from creating a new homepage to making subpages more consumer-friendly

  • Creating new product pages

Visit the blog